Our culture

“It's the lifeblood of our organisation.
What does culture mean to you?”
- Brad Sugars

An environment to succeed...

Own a Successful Coaching Business

You deserve to have full control, to make your own choices and set your own priorities. Get your business working for you, not the other way around.

A Proven Profitable Framework

Invest in a proven coaching system that's been developed over 30 years and successfully implemented by thousands of business owners around the world.

The Work Is Already Done For You

Whether that’s picking your children up from school or exploring the world. Get your business working, so you don't have to.

Defining the core values of our brand and what it really means to be an Action Coach.

Commitment

I give myself and everything I commit to 100% until I succeed. I am committed to the Vision, Mission, Culture and success of ActionCOACH, its current and future team, and its clients at all times. I always recommend products and services of ActionCOACH prior to going outside the company.

Ownership

I am truly responsible for my actions, the outcome that my actions will bring, and own everything that takes place in my work and my life. I am accountable for my results and I know that for things to change, first I must change.

Integrity

I always speak the truth. What I promise is what I deliver. I only ever make agreements with myself and others that I am willing and intend to keep. I communicate potentially broken agreements at the first opportunity and I clear up all broken agreements immediately.

Excellence

Good enough isn’t. I always deliver products and services of exceptional quality that add value to all involved for the long term. I look for ways to do more with less and stay on a path of constant and never-ending improvement and innovation.

Communication

I speak positively of my fellow team members, my clients and ActionCOACH in both public and private. I speak with good purpose using empowering and positive conversation. I never use or listen to sarcasm or gossip. I acknowledge what is being said as true for the speaker at that moment and I take responsibility for responses to my communication. I greet and farewell people using their name. I always apologise for any upsets first and then look for a solution. I only ever discuss concerns in private with the person involved.

Success

I focus my thoughts, energy and attention on the successful outcome of whatever I am doing. I am willing to win and allow others to win: Win/Win. At all times, I display my inner pride, prosperity, competence and personal confidence. I am a successful person.

Education

I learn from my mistakes. I consistently learn, grow and master so that I can help my fellow team members and clients learn, grow and master too. I am an educator and allow my clients to make their own intelligent decisions about their future remembering that it is their future. I impart practical and usable knowledge rather than just theory.

Teamwork

I am a team player and team leader. I do whatever it takes to stay together and achieve team goals. I focus on co-operation and always come to a resolution, not a compromise. I am flexible in my work and able to change if what I’m doing is not working. I ask for help when I need it and I am compassionate to others who ask me.

Balance

I have a balanced approach to life, remembering that my spiritual, social, physical and family aspects are just as important as my financial and intellectual. I complete my work and my most important tasks first, so I can have quality time to myself, with my family and also to renew.

Fun

I view my life as a journey to be enjoyed and appreciated and I create an atmosphere of fun and happiness so all around me enjoy it as well.

Systems

I always look to the system for a solution. If a challenge arises I use a system correction before I look for a people correction. I use a system solution in my innovation rather than a people solution. I follow the system exactly until a new system is introduced. I suggest system improvements at my first opportunity.

Consistency

I am consistent in my actions so my clients and teammates can feel comfortable in dealing with me at all times. I am disciplined in my work so my results, growth and success are consistent.

Gratitude

I am a truly grateful person. I say thank you and show appreciation often and in many ways so that all around me know how much I appreciate everything and everyone I have in my life. I celebrate my wins and the wins of my clients, and team. I consistently catch myself and other people doing things right.

Abundance

I am an abundant person, I deserve my abundance and I am easily able to both give and receive it. I allow abundance in all areas of my life by respecting my own self-worth and that of all others. I am rewarded to the level that I create abundance for others and I accept that abundance only shows up in my life to the level at which I show up.

the process

Business coaching success in 3 easy steps:

Start your business coaching journey and join the ActionCOACH franchise community. Gain access to proven tools and systems that will transform your local business community and create a profitable coaching business for you.

Have a discovery call with an advisor

Discuss the opportunity of becoming an ActionCOACH franchise partner and whether this is the right opportunity for you.

Develop a plan for your coaching business

Understand how to build a business, go through ActionCOACH University and get a plan in place to launch a profitable coaching business.

Launch a profitable coaching business

With a dedicated support team, you and your team will build a community of like-minded business owners. Enabling you to enjoy the finer things in life.

Speak with an advisor Watch the overview video

Don't take it from us

Business Coaching can make your dreams possible...

ActionCOACH came into my life at the right time, I was finishing my MBA, and running my own business was a challenge that I always wanted, but I never quite came up with the idea. ActionCOACH gives me the opportunity to use my knowledge, experience and the education that I've had, to help the business owners who have the ideas. So I'm able to make a difference to many business owners' lives.

Brenda Hector, ActionCOACH Franchise Partner

I was working on my own as a coaching consultant and then I met Gary Keating, owner of ActionCOACH Bristol. He showed me an amazing system and I realised that ActionCOACH was this very incredible logical system and that coupled with ActionCOACH's mission, along with the style of coaching was really exciting.

Jane Carvell, ActionCOACH Business Coach

I chose to become an Action Coach because I wanted to contribute on a bigger scale. In my corporate career, I felt I was contributing only to one organisation whereas here I can really make a personal impact on many lives. Not just the business part of it but also their personal lives.

Anu Khanna, ActionCOACH Franchise Partner

I got to a point in my corporate life where I didn't feel fulfilled, I wasn't challenged or stretched in my development. It's been life-changing and that's not over-egging it. My personal development my growth, and what I've learnt in the last 5 years outstrips the previous 20 years.

Sanjiv Dodhia, ActionCOACH Franchise Partner

I worked with a friend a while ago, he had an engineering business and I put together a cash forecasting for him and I had to break the news that he was going to run out of cash in 13 weeks. The security for the funding on his overdraft was his family property. So there was a lot at stake and I worked with him to turn the business around. This is what really drove me to want to help more people in a similar situation but also because I wanted to have my own business as well.

Rod Fuller, ActionCOACH Franchise Partner

I invested my time while I was building another business for someone else as an employee and I went to the Business Excellence fourm. Primarily it was meeting the coaches and the clients - I just got a buzz. I couldn't believe the impact it was having, so I jumped in, I just thought it was the thing I needed to do and I've loved it ever since.

Jeff Gosling, ActionCOACH Franchise Partner

01 / 06

02 / 06

03 / 06

04 / 06

05 / 06

06 / 06

Learning Center

Explore a wealth of franchise-specific resources including articles about the franchising industry, B2B franchises and also the ActionCOACH opportunity to empower your franchise journey.

Become a coach | Franchise

Franchising Success for Women with ActionCOACH UK

Explore how ActionCOACH UK empowers women in franchising, offering training, support, and opportunities for personal and professional growth.

Learn more

Case Study | Become a coach | Franchise

Business Coaching Franchise Success Story | ActionCOACH Sheffield

Follow the journey of Jon Asquith, transforming from a sales guru to a thriving ActionCOACH franchise partner in Sheffield. Learn how Jon tackled ...