Our 14 Points of Culture
Culture is the lifeblood of who we are, it shapes how we think, act, lead and grow together. Below, we summarise the 14 key points that's become the heart of the ActionCOACH community.
Live it. Lead it. Build with it.
Own a successful coaching business
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Everything you need, ready to use
Focus your efforts on what works so you can enjoy the things that matter whether that’s picking your children up from school or exploring the world.
What are the key benefits of having a business coach?
Commitment
I give myself and everything I commit to 100% until I succeed. I am committed to the Vision, Mission, Culture and success of ActionCOACH, its current and future team, and its clients at all times. I always recommend products and services of ActionCOACH prior to going outside the company.
Ownership
I am truly responsible for my actions, the outcome that my actions will bring, and own everything that takes place in my work and my life. I am accountable for my results and I know that for things to change, first I must change.
Integrity
I always speak the truth. What I promise is what I deliver. I only ever make agreements with myself and others that I am willing and intend to keep. I communicate potentially broken agreements at the first opportunity and I clear up all broken agreements immediately.
Excellence
Good enough isn’t. I always deliver products and services of exceptional quality that add value to all involved for the long term. I look for ways to do more with less and stay on a path of constant and never-ending improvement and innovation.
Communication
I speak positively of my fellow team members, my clients and ActionCOACH in both public and private. I speak with good purpose using empowering and positive conversation. I never use or listen to sarcasm or gossip. I acknowledge what is being said as true for the speaker at that moment and I take responsibility for responses to my communication. I greet and farewell people using their name. I always apologise for any upsets first and then look for a solution. I only ever discuss concerns in private with the person involved.
Success
I focus my thoughts, energy and attention on the successful outcome of whatever I am doing. I am willing to win and allow others to win: Win/Win. At all times, I display my inner pride, prosperity, competence and personal confidence. I am a successful person.
Education
I learn from my mistakes. I consistently learn, grow and master so that I can help my fellow team members and clients learn, grow and master too. I am an educator and allow my clients to make their own intelligent decisions about their future remembering that it is their future. I impart practical and usable knowledge rather than just theory.
Community
I am a community member and a true builder of the community. I contribute to and participate in a culture where everyone is welcomed, coached and valued as part of the team. I rise so I can lift others, and I celebrate my success and the success of our clients, coaches, and partners. I invite, cooperate, collaborate, and give back, knowing that together we are stronger.
Balance
I have a balanced approach to life, remembering that my spiritual, social, physical and family aspects are just as important as my financial and intellectual. I complete my work and my most important tasks first, so I can have quality time to myself, with my family and also to renew.
Fun
I view my life as a journey to be enjoyed and appreciated and I create an atmosphere of fun and happiness so all around me enjoy it as well.
Systems
I always look to the system for a solution. If a challenge arises I use a system correction before I look for a people correction. I use a system solution in my innovation rather than a people solution. I follow the system exactly until a new system is introduced. I suggest system improvements at my first opportunity.
Consistency
I am consistent in my actions so my clients and teammates can feel comfortable in dealing with me at all times. I am disciplined in my work so my results, growth and success are consistent.
Gratitude
I am a truly grateful person. I say thank you and show appreciation often and in many ways so that all around me know how much I appreciate everything and everyone I have in my life. I celebrate my wins and the wins of my clients, and team. I consistently catch myself and other people doing things right.
Abundance
I am an abundant person, I deserve my abundance and I am easily able to both give and receive it. I allow abundance in all areas of my life by respecting my own self-worth and that of all others. I am rewarded to the level that I create abundance for others and I accept that abundance only shows up in my life to the level at which I show up.
Here from franchise partners changing the lives of business owners...
I got to a point in my corporate life where I didn't feel fulfilled, I wasn't challenged or stretched in my development. It's been life-changing and that's not over-egging it. My personal development my growth, and what I've learnt in the last 5 years outstrips the previous 20 years.
Sanjiv Dodhia, ActionCOACH Franchise Partner
I chose to become an Action Coach because I wanted to contribute on a bigger scale. In my corporate career, I felt I was contributing only to one organisation whereas here I can really make a personal impact on many lives. Not just the business part of it but also their personal lives.
Anu Khanna, ActionCOACH Franchise Partner
I was working on my own as a coaching consultant and then I met Gary Keating, owner of ActionCOACH Bristol. He showed me an amazing system and I realised that ActionCOACH was this very incredible logical system and that coupled with ActionCOACH's mission, along with the style of coaching was really exciting.
Jane Carvell, ActionCOACH Business Coach
I invested my time while I was building another business for someone else as an employee and I went to the Business Excellence fourm. Primarily it was meeting the coaches and the clients - I just got a buzz. I couldn't believe the impact it was having, so I jumped in, I just thought it was the thing I needed to do and I've loved it ever since.
Jeff Gosling, ActionCOACH Franchise Partner
I worked with a friend a while ago, he had an engineering business and I put together a cash forecasting for him and I had to break the news that he was going to run out of cash in 13 weeks. The security for the funding on his overdraft was his family property. So there was a lot at stake and I worked with him to turn the business around. This is what really drove me to want to help more people in a similar situation but also because I wanted to have my own business as well.
Rod Fuller, ActionCOACH Franchise Partner
ActionCOACH came into my life at the right time, I was finishing my MBA, and running my own business was a challenge that I always wanted, but I never quite came up with the idea. ActionCOACH gives me the opportunity to use my knowledge, experience and the education that I've had, to help the business owners who have the ideas. So I'm able to make a difference to many business owners' lives.
Brenda Hector, ActionCOACH Franchise Partner
Learning center
Explore a wealth of franchise-specific resources including articles about the franchising industry, B2B franchises and also the ActionCOACH opportunity to empower your franchise journey.
Planning | Business help
How To Get Brits Making and Sticking to New Year Business Goals | ActionCOACH
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Case Study | Become a coach
From Barstools to Boardrooms: Building a Thriving Coaching Business | ActionCOACH UK
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Franchising
How Founder Brad Sugars Built ActionCOACH to the No.1 Spot
Learn the story of franchise legend, author, mentor, founder and CEO of ActionCOACH
It's time to make a change
ActionCOACH is the world’s leading business coaching franchise and the only one to achieve multiple Best Franchise Awards for exceptional partner support and success.
As a franchise partner, you gain a proven system, world-class training, and the opportunity to make a real impact.







