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Our 14 Points of Culture

Culture is the lifeblood of who we are, it shapes how we think, act, lead and grow together. Below, we summarise the 14 key points that's become the heart of the ActionCOACH community.
 

    Live it. Lead it. Build with it.

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    Own a successful coaching business

    You deserve to have full control, to make your own choices and set your own priorities. Get your business working for you.

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    A proven profitable framework

    Invest in a proven coaching system that's been developed over 30 years and successfully implemented by thousands of business owners around the world.

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    Everything you need, ready to use

    Focus your efforts on what works so you can enjoy the things that matter whether that’s picking your children up from school or exploring the world. 

    Don't take it from us

    Here from franchise partners changing the lives of business owners...

    I got to a point in my corporate life where I didn't feel fulfilled, I wasn't challenged or stretched in my development. It's been life-changing and that's not over-egging it. My personal development my growth, and what I've learnt in the last 5 years outstrips the previous 20 years.

    Sanjiv Dodhia, ActionCOACH Franchise Partner

    I chose to become an Action Coach because I wanted to contribute on a bigger scale. In my corporate career, I felt I was contributing only to one organisation whereas here I can really make a personal impact on many lives. Not just the business part of it but also their personal lives.

    Anu Khanna, ActionCOACH Franchise Partner

    I was working on my own as a coaching consultant and then I met Gary Keating, owner of ActionCOACH Bristol. He showed me an amazing system and I realised that ActionCOACH was this very incredible logical system and that coupled with ActionCOACH's mission, along with the style of coaching was really exciting. 

    Jane Carvell, ActionCOACH Business Coach

    I invested my time while I was building another business for someone else as an employee and I went to the Business Excellence fourm. Primarily it was meeting the coaches and the clients - I just got a buzz. I couldn't believe the impact it was having, so I jumped in, I just thought it was the thing I needed to do and I've loved it ever since. 

    Jeff Gosling, ActionCOACH Franchise Partner

    I worked with a friend a while ago, he had an engineering business and I put together a cash forecasting for him and I had to break the news that he was going to run out of cash in 13 weeks. The security for the funding on his overdraft was his family property. So there was a lot at stake and I worked with him to turn the business around. This is what really drove me to want to help more people in a similar situation but also because I wanted to have my own business as well. 

    Rod Fuller, ActionCOACH Franchise Partner

    ActionCOACH came into my life at the right time, I was finishing my MBA, and running my own business was a challenge that I always wanted, but I never quite came up with the idea. ActionCOACH gives me the opportunity to use my knowledge, experience and the education that I've had, to help the business owners who have the ideas. So I'm able to make a difference to many business owners' lives. 

    Brenda Hector, ActionCOACH Franchise Partner

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    Learning center

    Explore a wealth of franchise-specific resources including articles about the franchising industry, B2B franchises and also the ActionCOACH opportunity to empower your franchise journey. 

    Planning | Business help

    How To Get Brits Making and Sticking to New Year Business Goals | ActionCOACH

    Set and achieve your 2025 business goals with an Action Coach. Learn strategies to make resolutions stick and elevate your business to new heights.

    Case Study | Become a coach

    From Barstools to Boardrooms: Building a Thriving Coaching Business | ActionCOACH UK

    Discover how Martin Baillie transformed his hospitality expertise into a thriving ActionCOACH franchise, overcoming challenges to grow his business ...

    Franchising

    How Founder Brad Sugars Built ActionCOACH to the No.1 Spot

    Learn the story of franchise legend, author, mentor, founder and CEO of ActionCOACH

    OWN A SUCCESSFUL BUSINESS COACHING FRANCHISE

    It's time to make a change

    ActionCOACH is the world’s leading business coaching franchise and the only one to achieve multiple Best Franchise Awards for exceptional partner support and success.

    As a franchise partner, you gain a proven system, world-class training, and the opportunity to make a real impact.

    Watch the overview video Speak with an advisor